Författare: juuliazorica
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Case study – Content Marketing
In our Content Marketing course, I completed an individual project focused on developing a TikTok strategy for Classicum. This assignment involved analyzing the platform’s potential for increasing brand awareness and visitor engagement, identifying key target audiences, and creating a content plan based on trends, storytelling, and interactive formats. I also provided strategic recommendations for both…
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Case study – SEO
In our SEO course, I completed an SEO-focused project centered around the company SmartHemma.se. This assignment involved conducting keyword research, creating SEO-optimized website content, and strategically implementing headings, internal links, and meta descriptions to improve search engine visibility. If you’d like to read the full project, feel free to download it below.
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Case study – SEM
In our SEM course, I completed a project focused on developing a Google Ads strategy for Sneakersnstuff. This assignment involved creating a detailed campaign structure, recommending bidding strategies to optimize for ROAS, and identifying key performance indicators (KPIs) to measure campaign success. Additionally, I provided strategic insights on ad formats and suggested complementary advertising networks.…
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Wireframes
In our Web Technology course, we created wireframes for a potential website. I designed wireframes for an ’About Us’ page and a ’Blog’ page. If you’d like to view them, feel free to download them below. About us page: Blog page:
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Paid Social – Remode
In our Digital Marketing and Advertising course, we collaborated on a group project to create our own business and product. My group developed a sustainable fashion platform offering premium second-hand clothing for sale, rent, and subscription services. The project involved designing a comprehensive marketing plan, building detailed customer personas for the brand, conducting a SWOT…
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Case study – Aimn
In our Digital Marketing and Business Law course, I conducted a case study analyzing the company Aimn. This project involved creating a comprehensive marketing plan, developing detailed customer personas for the brand, and performing a SWOT analysis. If you’d like to read the full project, feel free to download it below.
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Content Marketing – ReMode
In our Digital Marketing and Advertising course, we collaborated on a group project to create our own business and product. My group developed a sustainable fashion platform offering premium second-hand clothing through sales, rentals, and subscription services. The project encompassed designing a comprehensive marketing plan, creating detailed customer personas for the brand, conducting a SWOT…
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Business & Commercial Law – Toa Time
In our Digital Marketing and Business Law course, we worked on a group project where we created our own business and product. My group developed a subscription service for toilet paper. The project included designing a comprehensive marketing plan, crafting detailed customer personas for the brand, and conducting a SWOT analysis. If you’d like to…
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Case study – Essnce
In our Digital Marketing and Advertising course, we conducted a case study where I analyzed the company Essnce. The project involved developing a comprehensive marketing plan, creating detailed customer personas for the brand, and proposing innovative content marketing strategies to enhance their outreach and engagement. If you’d like to read the full project, feel free…