Three elegant perfume bottles from the ESSNCE collection, labeled "Femina Vivit," "Iconic Flower," and "Delicate Jasmine," arranged side by side on a white background.

Case study – Essnce

In our Digital Marketing and Advertising course, we conducted a case study where I analyzed the company Essnce. The project involved developing a comprehensive marketing plan, creating detailed customer personas for the brand, and proposing innovative content marketing strategies to enhance their outreach and engagement. If you’d like to read the full project, feel free to download it below.


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