Case study – Content Marketing

In our Content Marketing course, I completed an individual project focused on developing a TikTok strategy for Classicum. This assignment involved analyzing the platform’s potential for increasing brand awareness and visitor engagement, identifying key target audiences, and creating a content plan based on trends, storytelling, and interactive formats. I also provided strategic recommendations for both organic content and paid advertising to maximize reach and engagement. If you’d like to read the full project, feel free to download it below.


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