Case study – SEM

In our SEM course, I completed a project focused on developing a Google Ads strategy for Sneakersnstuff. This assignment involved creating a detailed campaign structure, recommending bidding strategies to optimize for ROAS, and identifying key performance indicators (KPIs) to measure campaign success. Additionally, I provided strategic insights on ad formats and suggested complementary advertising networks. If you’d like to read the full project, feel free to download it below.


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